Blazing a new trail brand

Bobby Dillard and Tyler Buckler, co-founders of Blue Yonder, are known for their bold, creative, and unconventional approach to real estate development. When developing a new innovative commercial real estate firm, they needed an equally bold brand and website experience.

The challenge was two-fold. We first needed to clearly and accurately explain the distinct approaches that made Blue Yonder unique. Next, we needed to create a visually appealing brand structure that was as unique as the firm itself.

Working directly with the founders, we honed messaging and personality for the new firm and set guidelines for visual branding. The bull we created for the Blue Yonder identity symbolizes strength and confidence as it charges forward into an optimistic future. High-impact typography and large-scale photography are set against striking shades of red, a color that is intentionally counter to the brand’s name, underscoring the company’s desire to do things differently.