Much more
than an office

Cielo Property Group came to us with a vision of adding something unique to Austin’s iconic skyline. An office building unlike any other, the Perennial was envisioned using the tenets of biophilic design, a philosophy for designing physical spaces that incorporates nature to support the physical and mental well-being of its inhabitants.

Specifically tapped for our out-of-category perspective, we were tasked with getting the market excited and bringing the Perennial to life before ground was even broken. To be successful, we knew we had to move beyond the conventional lookbook and create an experience that could be seen, felt, and experienced without being touched. We breathed life into the original vision by developing a core messaging platform and content strategy that informed the overall approach, including the building name. When designing and developing the website, we took a biophilic approach, incorporating natural textures, leafy elements, and animated, dappled light casting dancing shadows of leaves on the page. Managing the virtual environment rendering and video production, we created a three-dimensional experience that invites the user to connect and be inspired while touring the future building.