Virtus Primum
Fortuna Post
purveyors of strategy and design

fortune favors is a strategic branding and digital experience studio offering bold, beautiful, and behavior-shifting solutions.

we help brands discover, define, and express their true identity.

We ask thoughtful questions, share honest opinions, and at times, we might even make you feel a little uncomfortable, but only because we give a damn. From the exposed core, we craft foundational brand strategies and bespoke visual expressions that feel authentic, meaningful, and memorable.

Loro
This popular Austin eatery was looking to sharpen its brand and aggressively expand beyond its existing regional footprint.
See Case study
Perennial
Creating a nature-infused brand and online experience for this innovative office building that invites you to connect and be inspired.
See Case study
Blue Yonder
Defining a fresh, bold brand for this equally bold and unconventional real estate development firm.
See Case study
Zengine
We partnered with an industry giant to introduce its first consumer product, an engine oil test kit used to determine the health of a vehicle’s engine.
see case study
Upland
Reinvigorating a rapidly growing SaaS brand for their next heroic leap of growth.
see Case study

show up smarter, sharper, and impossible to ignore

brand & marketing
strategy

01
  • Brand Positioning & Personality
  • Portfolio Architecture
  • Messaging Framework

audience insights & research

02
  • Audience Segmentation
  • Qualitative Research
  • Quantitative Research

visual brand identity & design

03
  • Naming & Logo Development
  • Design Systems & Guidelines
  • Packaging Design

digital experience
design & dev

04
  • Website Architecture & Content Strategy
  • Website Design
  • Website Development
first we
find the
truth
in
your brand
then we
make people
care
about
your brand
first we
find the
truth
in
your brand
modus operandi

As a tight-knit, seasoned team of strategists and designers, we use an integrated approach where insight, imagination, and execution inform each other at every step.

then we
make people
care
about
your brand

small studio agility. big agency ability.

We’re big agency vets who left the overhead behind—not the expertise. Every project gets our A-team. No junior squads. No bait and switch. Just experienced minds, moving fast, challenging norms, and showing up for every brand we partner with.

Sharon Arellano
Co-Founder, Strategy
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Sharon Arellano
Co-Founder, Strategy

Sharon brings over 20 years of experience in both brand and agency side roles and rather than attempt to create a title that encompasses her varying skills as a chemist, a creative brand strategist, a marketing consultant, a researcher, an anthropologist, a mentor and a business leader, she simply prefers to describe herself to others as the “Chief Puzzle Solver.” Whether these puzzles take the form of business problems, complex integrated messaging platforms, advanced analytics needs or simply uncovering insights that will ignite the passions and behaviors of consumers, she relishes the challenge of how to create programs and solutions that communicate more effectively and efficiently with her intended audience.

Shelby Barnes
Design
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Shelby Barnes
Design

Shelby is a dedicated and energetic project manager with over 15 years of experience in advertising and marketing at companies in New York, LA, and Austin. Shelby’s career has included managing full e-commerce website design, producing photo and video shoots, as well as directing strategy for digital departments for multiple companies. A self-described “cat herder,” Shelby is a master of seeing the big picture as well as the minute details and enjoys the excitement of seeing projects come together.

Shane Bzdok
Co-Founder, Design
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Shane Bzdok
Co-Founder, Design

Shane has been building brands and designing digital experiences for more than 25 years. He brings a classically trained graphic design eye paired with seasoned digital creative strategy gained during his 7+ years at Razorfish where, as Creative Director and Design Principal, he led small and large creative teams working on Fortune 500 brands. He continues to combine his passion for design and art direction to deliver compelling, multi-channel digital experiences.

Brett Eaton
Co-Founder, Strategy
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Brett Eaton
Co-Founder, Strategy

Brett Eaton is a senior-level marketer with 25+ years of agency experience helping build brands and drive business results for blue chip and small entrepreneurial clients alike. And, like most strategist, he’s a frustrated creative that loves surrounding himself with people that inspire him. His category experience includes telecom, finance, retail, e-com, fitness, technology, CPG, QSR, craft beer, footwear and outdoor gear. But like anyone crazy enough to stay in the agency business for this long, he’s always eager to add to the list. He describes himself as a true marketing/business junky that loves digging in, learning new industries, unearthing insights to be exploited and facing new communications challenges. He’s a big believer in honest engagement, collaboration and challenging the status-quo.

Maggie Guzzino
Strategy
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Maggie Guzzino
Strategy

Maggie has spent the past decade cutting her strategic teeth on some of the world’s biggest and most respected brands. Driven by a lifelong desire to understand the world around her, Maggie combines her penchant for research with her insatiable curiosity of people to guide her strategic thinking. Joining our team after having spent years at big legacy agencies, she now finds the most enjoyment from the kind of projects and relationships where an intentional impact on the brand and business can be achieved.

Dane Krueger
Strategy
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Dane Krueger
Strategy

After graduating with a degree in marketing, Dane was recruited into restaurant operations where he spent the first decade of his career working for big brands in the service industry. He decided to shift gears and use his expertise and strong background in project and people management in a more creative field. Dane is integral to helping the strategy team uncover consumer insights that meaningfully impact our work.

Gray Luckett
Co-Founder, Design
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Gray Luckett
Co-Founder, Design

Gray is a highly versatile creative with over 25 years of visual interaction design and motion graphics experience. He applies a deliberate and methodical approach to his work, combining a broad skillset with a critical eye to produce work that is thoughtful and surprising. Gray not only excels at the visual side of things but also brings an experienced UX lens to the work, making his digital experience design as smart and intuitive as it is beautiful.

Isaac Martin
Design
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Isaac Martin
Design

Considered by many to be a national treasure, Isaac is a gifted graphic and interactive designer with over 12 years of experience working with brands big and small. His transition from an architectural background to graphic design gives his work a unique perspective while remaining human-centered. His past experience includes Design Lead at Razorfish, creating beautiful and useful experiences for Fortune 500 brands.

John Norton
Co-Founder, Design
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John Norton
Co-Founder, Design

John is an experienced creative with over two decades of designing for digital products, e-commerce websites, and diverse marketing materials. He is known for his passion, decisiveness, and keen observation skills, which are reflected in his work. John finds true happiness in collaborating with his team and producing remarkable work together.

let’s

Drop us a line and let’s find fortune together.

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